Janitor

* During the height of debate over election ads on TV, and at a time when several suspect but popular candidates were running for the Presidency, Starcom Philippines aired this advocacy campaign.

A woman is basically grilling an applicant for the janitor job in her company. She insists on seeing all pertinent documents and records, delves into his background, his skills and pries into his previous employment.

The line translates to: If only we were as thorough when selecting our leaders.

Agency: Leo Burnett Manila
Director: Erik Matti
Art Directors: Farlet Vale and Joni Caparas
Copywriters: Joe Dy and Farlet Vale
Creative Directors: Badong Abesamis and Richard Irvine